Speed Optimization
Faster pages that convert better. We audit real user data, fix the bottlenecks that matter and monitor for regressions. 500+ websites optimized.
Everything the engagement covers.
The audit sets the order. We start with the metric and the page template that fail in your field data, then work through the items below that apply to your site.
How we work.
Three steps. You agree the scope and quote before any paid work starts.
Free review
You send the URL and say which pages feel slow. We read your Core Web Vitals field data in Search Console or PageSpeed Insights where it exists and find the slow part of the page load. We reply by email with what we see, the first fix we would make and a quote.
Fixes in phases
We take a backup, make one change at a time and measure load time and Core Web Vitals before and after each one. A change that causes a problem is rolled back.
Watch for regressions
After launch we watch for regressions, and check your field data again once the slower visits have aged out of its 28-day window.
Common questions.
How long does speed optimization take?
The timeline depends on the site and on what the audit finds. We give you an estimate once the audit is done.
Will optimization break my site?
That is what the phased approach prevents. We test each change, take a backup first and can roll a change back if it causes a problem.
Do you work on WordPress sites?
Yes. We optimize custom-built WordPress sites and sites that use popular page builders. If the site still runs an unsupported PHP version, our WordPress PHP upgrade moves it to a patched release for US$499, tested on a staging copy first.
Will a faster site rank higher on Google?
Core Web Vitals are used by Google’s ranking systems, but relevance comes first, so we don’t promise a ranking change. We judge the work by your field data and conversions. Our Core Web Vitals guide quotes what Google says.
What does it cost?
It depends on what the audit finds and how many templates need work. The first review is free, and you get the scope and quote in writing before any paid work.
Related articles.
Core Web Vitals: What They Measure and How Google Scores Them
The pass mark for LCP, INP and CLS, and which visits Google counts.
Read the articleHow Fast Should a Website Load?
Google's load-time thresholds for LCP, INP, CLS, FCP and TTFB.
Read the articleHow to Improve Core Web Vitals: 7 Steps for LCP, INP and CLS
Seven steps with code to fix LCP, INP and CLS.
Read the articleWhy Is My Website Slow? Four Hidden Bottlenecks
Four hidden causes of a slow site, from N+1 queries to uncached HTML.
Read the articleStart with a free review.
Send the URL and say which pages feel slow. We reply by email with what we see, the first fix we would make and a quote. A call happens only if you ask for one.