Practical guides on web speed, code audits and project takeovers.
Guides on web speed and Core Web Vitals, what a code audit costs and how to take over a software project, with every number linked to its source.
Latest guides.
Software rescueHow to Take Over a Software Project: The First 14 Days
The order that works when a developer or agency leaves: accounts first, ownership in writing, a deploy you can repeat without them, then an audit before anyone changes the code.
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PerformanceWhy Is My Website Slow? Four Hidden Bottlenecks
Images compressed and CSS minified, and the site is still slow? Here are four causes that image tools miss, with the commands to find and fix each one.
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SEOCore Web Vitals: What They Measure and How Google Scores Them
What LCP, INP and CLS measure, the good and poor thresholds for each, why the score comes from the 75th percentile of real visits, and how to read the Search Console report.
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PerformanceHow Fast Should a Website Load?
Google's thresholds for LCP, INP, CLS, FCP and TTFB, what the most quoted speed studies actually measured, and the order to work through a slow page.
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SEOHow to Improve Core Web Vitals: 7 Steps for LCP, INP and CLS
A step-by-step fix guide for failing Core Web Vitals: find the failing metric in field data, then fix LCP, INP and CLS with code you can copy, and monitor the result.
/readHow we write these guides
Every speed threshold, price and legal point in these guides links to where it comes from: web.dev and Google's Search documentation for speed, each provider's own page for prices, and the statute for the law. Check the source before you act on a number. The code samples are meant to be copied and run as written.
If you would rather hand the problem over, our speed optimization work starts with an audit of your real user data, and technical SEO services cover crawlability, indexing, redirects and structured data. For an app that is broken rather than slow, see software project rescue.
Let's find what slows your site.
Send the URL and what feels slow. We reply in writing with what we see and the first fix we would make.